A mark that has to be earned.
Rest Assured recognises hotels that deliver a genuinely good stay after an anonymous overnight assessment. It is a single standard: awarded or not awarded.
Not a star rating.
We are not trying to decide whether a hotel is three-star, four-star or five-star. We look at whether the hotel delivers what it promises, and whether the fundamentals of a good stay are consistently there.
A smaller independent property is not penalised for lacking a spa, minibar or 24-hour room service when those things are not part of its proposition.
“Hotels can pay to be assessed. They cannot pay to be awarded.”
Successful hotels receive the Rest Assured Award for 12 months.
Not every Rest Assured hotel applies to us.
We may independently select a limited number of hotels for anonymous assessment at our own expense. These properties do not apply, are not charged and do not know they are being assessed. If they meet exactly the same standard as an applicant hotel, they may be offered the award free of charge.