Rest Assured.
We’ve already stayed.
Independent hotel assessment, carried out anonymously.
Rest Assured recognises hotels that deliver a genuinely good stay. Not the most expensive. Not necessarily the most luxurious. Simply hotels that get the things that matter right.
What the mark means
We experience the hotel as a guest does.
Every hotel displaying the Rest Assured mark has met our standard following an anonymous overnight assessment. We book normally, stay overnight, experience the service and have breakfast. Only after checkout does the hotel discover who we are.
Only hotels that meet our standard receive the mark.
Independent by design
No staged inspection. No special treatment.
Rest Assured is not a luxury rating. A brilliant independent hotel can earn the award. An expensive five-star hotel can fail. We assess a property in the context of what it promises its guests.
For hotels
Hotels can pay to be assessed.
They cannot pay to be awarded.
The £250 fee pays for the independent assessment process. It does not buy the Rest Assured mark.